LEXEStudio
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Independent Digital Design & Development StudioExploration 04 / Prototype

Websites cut to the exact measure of the brand.

LEXE is an independent studio for creative web design and custom development. We make websites, stores and interactive experiences for premium brands, creative founders, fashion companies, real estate businesses and ambitious startups.

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Selected Work

One concept on the board. Plot 02 is open.

Walk the building. Each level opens one page of the concept site. The elevation is an architectural placeholder drawn in code, because no project imagery exists.

Concept Project

AURELLE Residences

Luxury Real Estate Website

L00 / ArrivalConcept preview, not a live site
Status
Fictional portfolio concept. AURELLE is not a real client.
Scope
Art direction, a page system and an interactive prototype.
Content
Names, figures and floor plans on these screens are placeholders.
Plot 02 / Open

The next project on this elevation is not built yet.

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Services

Schedule of services / four marks

We design the whole surface of the site: type, grid, imagery, motion and the rhythm between pages. Concepts are prototyped early in the browser, so the design is judged the way it will behave.

  • Art direction and identity extension
  • Page and component designs
  • Motion and interaction studies
  • Design tokens for the build

The Studio

Made to measure

Every brand has its own proportions. We take the measurements first, from the weight of the product to the pace of the story and the room a visitor walks into. Then we design and build to that measure, and nothing comes off the rack.

Independent studio / no template library / no borrowed layouts

01

Measure

We start with the brand, the audience and the product, and write down what the site has to carry.

02

Cut

Design and code are cut together, so layouts are drawn in the material they will be built in.

03

Finish

Edges, motion, type and performance get the last attention, because that is where a site is felt.

Try the proportionSame word, same font. Only the proportion changes.

Proportion

Reads as direct and assured.

Let’s take your measurements.

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